Alejandro Llantada Toscano

Alex Llantada is a specialist in persuasion, communication, and marketing. He holds a Bachelor's Degree in Business Administration and a Master's in Marketing from the Instituto Tecnol�gico de Estudios Superiores de Monterrey. Alex also has a Master's degree in Public Image Engineering and is certified as a practitioner of neurolinguistic programming. He is a master's level Persuasion, Innovation, and Storytelling professor at Next U, Ubits, La Salle, and IEBS. Alex Llantada is currently associate director of The Persuasion Institute LLC, where he is a trainer and speaker. In this company, he is also a consultant on projects for various industries, personalities, and brands for over 19 years. He has also been a Director in one of the most renowned international consulting firms; he has founded several VIP niche magazines; Alex has been CEO of a plush toy factory; and he has started several innovative businesses. In addition, he has published two books on the topics of his professional expertise: The Black Book of Persuasion (a worldwide bestseller in several categories) and The Little Prince's Strategy. He also has a literary side, which he has cultivated in Think Outside the Box and continues to cultivate in the articles he publishes in various print media: Forbes, Entrepreneur, Alto Nivel, Expansi�n, MIT Sloan Management Review, and Playboy.